SHARE THE STORY

2022 Official Press Kit

PROJECT ICEMAN

PROJECT ICEMAN

Shows that limitations are perceptions, documenting the journey to complete the world’s first ever long-distance triathlon in Antarctica, the Iceman (2.4-mile swim, 112-mile bike, 26.2-mile run).
After a sold-out World Tour with premieres in:
Copenhagen | Berlin | Amsterdam
Paris | London | Toronto | LA | NYC
the film premiered publicly in Denmark to sold-out theaters on Nov 2nd and will debut in the US in 158 Cinemark theaters on Dec 4th and 6th.

A FIRST OF IT’s KIND!

The first feature-length film by the storytellers at Yes Theory and the feature-length debut of Egyptian director Ammar Kandil

The first long-distance triathlon in Antarctica, the Iceman (2.4-mile swim in ice water, 112-mile bike in snow, 26.2-mile run on glacial surface) by Anders Hofman

First of its kind independent documentary, crowdfunded by 4,212 believers via NFTs from 72 countries, after turning down a $1.25 million streaming offer.

First of its kind partnership with Cinemark to bring new-age creator stories to cinemas

First of its kind independent world premiere tour, sold-out with ~6000 people in 8 cities across 7 countries (Copenhagen, Berlin, Amsterdam, Paris, London, Toronto, LA and NYC)

Successfully qualified for and submitted the film to the Academy of Motion Picture Arts & Sciences’ 95th Academy Awards in the Documentary Feature field.

How you can be a part of the story:

1

Watch the trailer

2

Watch the first 2 minutes of the film!

3

See it in Theatres!
In U.S Cinemark theaters on December 4th and 6th (https://linktr.ee/icemanintheaters)

4

Interviews & Questions
Direct any questions, collaboration and interview requests to iceman@yestheory.com.

5

Share the story
Using the information on this page, and the full-res assets linked HERE.

6

IMDB Reviews
See others’ film review and share yours on IMDB

What is the film about?

Project Iceman is the odyssey of an ordinary human setting out to achieve the extraordinary.

After checking all the boxes of comfort and success of what “you’re supposed to do in life", Anders Hofman attempts to become the first-ever human to complete a long-distance triathlon in Antarctica (2.4-mile swim, 112-mile bike, 26.2-mile run), the Iceman, to prove that limitations are perceptions.

Where can people see the film?

US theatrical release opens start December with two exclusive screenings on December 4th and 6th in Cinemark movie theaters across the US. Tickets are available for purchase here.
‍
This is your chance to join us for the release of Project Iceman in partnership with Cinemark and get an exclusive behind-the-scenes Q&A from the director & Anders himself.

The film was first shown on the premiere tour in Copenhagen, Denmark on October 1st in front of 960 people in Imperial theater. The independent premiere tour ran throughout October with eight sold-out venues in seven countries hosting ~6000 people. US premiere venues included DGA theater in Los Angeles and BMCC Tribeca Performing Arts Center in NYC.
Yes Theory was created in 2015 as a digital media brand built around a YouTube Channel that believes that the best things in life exist outside of your comfort zone.
‍
Yes Theory today has more than 14 million subscribers across channels with a global audience with ~1/3 from North America, Europe, and Rest of the World.

With Seek Discomfort as their mission, Yes Theory has created digital content at the highest caliber of storytelling and has, throughout the last 7 years, built one of the strongest and most active communities across YouTube, having worked with brands such as Google, Headspace, YouTube Originals and founded a lifestyle brand also called Seek Discomfort with over 200,000 customers in North America alone.
‍
In 2019, Yes Theory’s pursuit for long-form storytelling began with creating “Frozen Alive” and
‍“The Lost Pyramid”, grossing over 25 million views.

The same year, Yes Theory introduced Anders Hofman (the protagonist of the film) in a YouTube video, launching his mission to the world. This video now has +2.6 million views and a massive amount of anticipation for what happens next.

TIMELINE

Discover our interactive timeline to follow Anders’ Iceman journey over the year.

Go to the timeline

FUN FACTS!

On the sail-out to the swim start, the team, unknowingly, was met by leopard seals, the number one predator in Antarctica, several times, which was caught on camera and drone footage from land. Luckily, nothing happened during the 1:10 hours it took Anders to finish the 2.4 mile swim.

It took Anders 72 hours and 54 minutes to finish the Iceman as the team was caught in a blizzard with winds up to 93 mph after 44 hours that had the team isolated in tents and battling for their lives for 27 hours until Anders could finish the last 12.5 miles

The bike itself took Anders 33.5 hours to complete on a fat bike due to slushy snow. That’s an average pace of 3.4 mph.

It took Anders 3 months to recover from the physical exhaustion of the Iceman and due to frostnip (first stage of frost bites) the feelings in his toes didn’t come back until 5 months after the Iceman

Anders burned over 30,000 calories during the Iceman (a person burns 2,600 calories on average during a marathon).

The crew was 10 people sailing to Antarctica on a yacht from Ushuaia, Argentina. It takes 3-5 days to sail across the notorious Drake passage to get to Antarctica.

The Iceman ran during February 2020, the team was without internet and got back to ‘civilization’ on March 13, when Covid-19 shut down society.

TESTIMONIALS

Incredibly POWERFUL and thoroughly motivational. A MUST watch. —
Project Iceman is not just any documentary. What makes it remarkable is how deep we get to dive into Anders' journey, his motivation and his struggles. The decision to make this film independently meant that it remained real, raw and brutally honest. The story-telling comes from the heart and you can tell that the message of the film meant so much, not only to Anders (The Iceman) and Ammar (the director) but also to the entire crew.

Project Iceman will have you on the edge of your seat, it will have you laughing, crying and everything in between but most importantly - it will leave you wanting more from life and will open up a whole new way of looking at things that may have always seemed 'impossible'.

See more reviews on IMDB
Write us at iceman@yestheory.com for press inquiries, partnerships or other requests.

See media assets here

Yes Theory Presents
Project Iceman
A vision by Anders Hofman

Produced By:

Seek Discomfort Films

In Association with:

Burning Boat

Executive Producers

Anders Hofman, Ammar Kandil

Directed By:

Ammar Kandil

Lead Editor

Victor Palm

Director of Photography

Jan Bue Laumark

Field Director:

Cory S. Martin

Cinematography By:

Jan Bue Laumark, Cory S. Martin,
Herman Berger, Nicklas Kold Nagel